10th Edition of the LogIn Challenge: Resilience in the Spotlight! | Creativity

On Thursday, May 22, 2025, Collège LaSalle Tunis proudly celebrated the 10th edition of its flagship event: the LogIn Challenge. A true pedagogical innovation lab, this event transforms our classrooms—over the course of about ten days—into fully-fledged communication, design, event, and IT agencies. Our students, in turn, become seasoned professionals, tackling real-world challenges entrusted to them by renowned partners.

Eight partners placed their trust in our talent, organized into 24 project teams totaling nearly 200 students, guided by 35 committed trainers.

The theme of this edition was resilience—a powerful, symbolic choice that resonates strongly in today’s context. It emerged from a collaborative brainstorming session of trainers and academic coordinators, tasked with defining the year’s guiding thread. It was unanimously chosen for its relevance, richness, and its ability to unite all specialties around contemporary issues.

Resilience—the capacity to face adversity, adapt to change, and bounce back stronger—served as the red thread for every project in this 10th edition.

Each discipline interpreted it in its own way, according to its expertise and sensitivities. For some, it took the form of environmental resilience, with concrete solutions to food waste and sustainable-development challenges. For others, it was about human and cultural resilience, as seen in projects that celebrate identity, memory, and the ability to preserve and reinvent traditions.

This theme encouraged students to step out of their comfort zones, to collaborate in conditions close to professional reality, and to demonstrate creativity, rigor, and commitment. It is this diversity of interpretations and perspectives that made this edition so rich, giving rise to projects that are ambitious, innovative, and meaningful.

Highlights of the 2025 Projects

Tourism & Infographics: Our students designed and organized the 2nd Raid Moto Tunisie, an international motorcycle rally across the Tunisian desert—arguably the ultimate test of resilience.
IT School: Mobilized around a crucial challenge: developing tech solutions for tracking food surpluses, optimizing internal processes, and digital innovation for a major international hotel chain.
In Collaboration with the Japanese Embassy: Students promoted the 2nd T-J Manga Culture Festival. They crafted the event’s visual identity and transformed the little-known Village Ken into an immersive, inspiring space—courtesy of our interior-design students.
They didn’t just showcase a venue… they created a true “coup de cœur.”
KN Real Estate Agency: Our learners collaborated to elevate a collection of four apartments and a villa. With their creative eye and attention to detail, they revealed the hidden potential of each space, offering buyers a clear, inspiring, and irresistible vision. A mission brilliantly accomplished, where design, strategy, and vision turned mere real estate into a genuine experiential journey.
They didn’t just design a space… they planted seeds of meaning.
House of Culture, Cité Al Tayaran (Malassin): Students conceived a creative hub at the heart of this culturally rich community center—imagining an open, vibrant space where creativity meets inclusion, youth, and local engagement. A project proving that design can drive social transformation.
Dar El Marsa: Our Interior Design and Accounting students conducted a complete rooftop redevelopment study—selecting ambiance, materials, and furniture, and even producing a profitability analysis. They delivered a comprehensive technical dossier, demonstrating their ability to manage a project from A to Z. A fine example of interdisciplinary collaboration and professionalization in real conditions. Well done!
Dar Hourya (Tabarka): As part of their project, students developed a full digital strategy for this guesthouse—creating a dedicated reservation website, optimized via SEO/SEA for stronger online visibility. They also deployed a social-media communication plan, producing engaging content aligned with the house’s identity, and ran targeted Facebook and Instagram Ads campaigns to boost awareness and attract clientele. This hands-on project let our learners apply their digital-marketing skills in a tangible context, yielding measurable results and real value for the partner.

The 10th edition of the LogIn Challenge concluded in style with a closing ceremony on May 22, 2025, at the Cité de la Culture in Tunis. We were honored by the presence of Her Excellency Mrs. Lorraine Diguer, Canadian Ambassador to Tunisia, accompanied by her Trade Counselor, Mr. Aladin Legault d’Auteuil, and Mr. Anis Habib. Institutional and professional partners, as well as the entire teaching team, were also in attendance.

All expressed their admiration for the quality, creativity, and maturity of our students’ projects. The eagerly awaited medal ceremony was charged with emotion—for both students and mentors—a powerful moment rewarding the investment, perseverance, and teamwork demonstrated throughout the Challenge.

Congratulations to all our students, trainers, and partners for this exceptional edition!